Coastal grandma. Clean girl. Coconut girl. Here's how TikTok's monthly minting of new trends is fueling fast fashion.
, including e-girl, clean girl, Y2K, fairy-core, alt, mall goth, cottage-core, coconut girl, dark academia and coastal grandmother in just the last year.The fast fashion industry thrives on such rapid shifts, creating more and more cheap, lower-quality clothes that will end up in landfills as new trends wipe out old ones.of Gen Zers, 39% were directly influenced to buy a product after seeing it on TikTok.
And garment production continues to grow annually by 2.7%, while 25% of garments remain unsold and less than 1% are recycled into new garments, per the 2021lifestyle and fashion YouTuber, told Axios she feels pressure to keep up with fashion trends. Apps like TikTok and Pinterest promote consumerism and fast fashion, she says.
"Influencers make their audiences believe they need to purchase specific items in order to achieve their look," says Sani. "If you don't have this shirt, these socks, this mirror, this room decor, then you won't embody this aesthetic."is the latest trending aesthetic. The term was coined by TikTok user Lex Nicoleta in March 2022.
With a white linen button-down, a cashmere sweater tied around your neck, khaki capris and pearls, you too can live the coastal grandmother life of your dreams. Coastal grandmothers exude sophistication — think Diane Keaton in "Something’s Gotta Give" — while they enjoy leisurely beach walks or morning yoga in neutral tones and timeless jewelry.[Coastal grandmother] focuses on easily layered, time-honored pieces that can be found in thrift stores or even in the closet of a mom, aunt or grandma," says Chelsea Davignon, a senior strategist at trend forecasting agency Fashion Snoops.
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