It is too early to tell whether the Tories' relaunch will turn into the next Airbnb or just another WeWork
MOVE FAST and break things was Mark Zuckerberg’s motto in the early days of Facebook. The imperative was to create a market before the competition did so. That meant getting a product to customers, even in imperfect form, on the grounds that it could always be improved later. The “move fast” part is linked to the concept of “upscaling” or “blitzscaling”—the idea that many markets are natural monopolies where the secret is to exploit network effects.
So the Conservatives reacted as many a technology titan has done; by attempting a takeover of the upstart group. Of course, it can be argued that this is really a reverse takeover; that people from the Brexit Party have taken over the Conservatives. But when a corporate merger takes place, the trick is to see which group dominates the top executive positions. The leaders of the party were all previous Conservative MPs, albeit from the Eurosceptic wing.
In narrow terms, the approach seems to have worked. The Brexit Party’s share of the vote has declined sharply and it may struggle to win any seats at the coming general election. The Conservatives have a double-digit lead over Labour in many polls.
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