What Bella’s Runway Star Power Actually Adds Up To For A Brand

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What Bella’s Runway Star Power Actually Adds Up To For A Brand
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The Vogue darling generated 852 per cent more views on her runway looks than the average model during the AW22 show season.

A new guard of models dominated the autumn/winter 2022 shows. Venuzuelan beauty América González walked in 30 presentations, Texas-born Sherry Shi came hot on her heels with 29 and Nigeria’s Victoria Fawole rang up 28 appearances, according to

. But in terms of star power there was only one contender on the runways in New York, London, Paris and Milan: Bella Hadid.darling generated 852 per cent more views on her looks than any of the other faces on the circuit this season. To put this into context, her sister Gigi had 417 per cent more eyes on her outfits than the average model.

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