The U.K. has banned ads with harmful gender stereotypes. Here's what businesses need to know
But this U.K. ban seems to be the most comprehensive ban to date, as it extends to all harmful gender stereotypes, and covers both broadcast and non-broadcast adverts, including online and social media. The, as the fourth among the world's largest advertising markets and first among markets in Europe, also makes this a development that advertisers must take notice.
Geena Davis, actor and founder of Geena Davis Institute, has been speaking up about gender representation issues in media and advertising. The ban seems to come at a mature time for a systemic rethink on the representation of women and girls in advertising. At Cannes Lions this year, diversity and inclusion–particularly gender diversity–is high up on the agenda.
This Wednesday , Getty Images will be hosting a panel on their new campaign #ShowUs, to examine how re-framing images through a female gaze can have a radical impact in how women are represented. In April, the organizer has updated its jury guidelines for 2019 to consider whether ads perpetuate damaging stereotypes and inequalities–including gender, age, race, ethnicity, disability or other biases.
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