WeWork recently trademarked a new professional gaming arm called Play By We by skleb1234
that WeWork has already hired several new employees for the venture and additionally found two now-expired job listings for Play By We—one for a content and experience manager and another for a delivery project manager based in New York.
Play By We will reportedly be an entertainment services brand focused on professional gaming and esports, as well as hosting various tournaments and contests. The application implies that given its huge real estate footprint, WeWork could rent out office space and provide facilities for video-gaming competitions and events, according to Bloomberg.
The besieged startup has already branched into other businesses, like education with WeGrow, fitness with Rise By We and co-living with WeLive, although it has beenCompetitive gaming, or esports, is rapidly gaining popularity and growing into a lucrative industry. The global esports market will be worth
in 2019—and almost $2 billion by 2022, according to Newzoo, the leading analytics provider for the industry.
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