As WeWork parent We Company's CEO Adam Neumann asked Artie Minson and Sebas...
) who joined We Company last year, will take responsibility for product, design, development, sales, marketing, technology and regional teams.
While Gunningham was unable to fully rein in Neumann, he played an important role in organizing We Company’s operations, to the extent some employees said they referred to him as “shadow CEO” and “the adult in the room”. One of them quipped that Gunningham was the most important We Company executive not to be mentioned in its initial public offering prospectus, when it was first published last month. An updated version of the prospectus included him.
One of Minson’s main attractions to Neumann was his ability to present We Company’s earnings in a positive light, leading to frothy valuations, the sources said. For example, Minson helped create the term “community-adjusted” earnings, a non-standard metric that flattered the company’s numbers by excluding rent and tenancy expenses. The metric was excluded from the company’s IPO prospectus.
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