WestSideStory looks like a blockbuster compared to this weekend’s other new nationwide release, STX’s NationalChampions. The sports drama flopped in its debut, bringing in $300,000 from 1,197 theaters
and 20th Century Studios spent $100 million to revive the Shakespearean love story for modern times and stand to lose millions, unless “West Side Story” endures at the box office through the holidays and Oscar season.
“In the past, we’ve seen musicals connect with critics and audiences and go on a run,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, in reference to “Chicago,” which opened to $10 million and eventually earned $170 million in North America. More recently, that was the case with 2017’s original musical “The Greatest Showman,” which stumbled with a measly $8.8 million start.
After October set pandemic box office records, thanks to “Venom: Let There Be Carnage” and “No Time to Die,” movie theater attendance has taken a downturn. That will change next week when Sony’s comic book sequel “Spider-Man: No Way Home” hits cinemas. What remains clear, though, is that adult crowds have been staying at home. Most movies that have managed to become commercially successful have been catered to younger males.
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