Wendy's is leveraging fan favorites to generate delivery awareness
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You might not be familiar with Chance the Rapper’s musical portfolio, but it’s certainly worth noting that the Grammy Award-winner has 8.3 million followers, or 5 million more followers than Wendy’s. “We are constantly looking for these types of organic opportunities. It doesn’t hurt that Chance was part of the engagement, but this was off the charts for engagement and shows just how important it was for our fans,” said Carl Loredo, Wendy’s chief marketing officer.
Building such awareness, he added, will drive accelerated same-store sales. His predictions are echoed across the quick-service space. , for example, CEO Steve Easterbrook said driving customer awareness and trial about the McDelivery channel remains a “top priority.” “We see an uptick and excitement when we run these promotions,” Loredo said. “We’re working on a number of promotions to drive that engagement and continue that momentum.”
“This is one of those situations where we can co-exist. On the consumer side, there are some folks that will head to DoorDash to place an order. Others will engage with us through our app,” he said. “We just want to make it super easy for them to get our products.”
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