Wendy's is adding a new menu item that includes some back-to-school nostalgia.
Beginning August 15, the chain is adding french toast sticks to its breakfast menu. Made from thick Texas-style toast, it's described in a press release as having the"perfect balance of a soft, custardy interior and crisp, golden-brown crust with delicious notes of vanilla." Each purchase also includes a syrup for dipping.The french toast sticks are available four-piece or six-piece a la carte option and in a six-piece combo.
Battle for breakfastWendy's launched breakfast in March 2020, a few weeks before Covid overtook the United States. It was an instant success for the chain as consumers kept coming back even as morning routines shifted and other chains saw their morning sales dry up.But breakfast hasn't been enough to boost sales significantly in recent months."The breakfast environment was no doubt challenged across the industry ...
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