Here’s a look inside Yeezy x Gap’s Times Square takeover
Photo: Courtesy of YZY Gap The Gap store has been transformed into what, to me, looks like the inside of Ye’s mind. Instead of hangers, clothes were displayed in 40 oversize black Frakta bags planted on the floor and separated by color, size, and style. Shoppers went through and made their selections, choosing from an array of tees and hoodies in three colors: black, dark blue, and gray. Uniform, one would say.
I didn’t know people still camped out for products until this morning when I saw a sea of people lined up in Times Square. Despite the fact that the latest Yeezy x Gap launch was just announced at 6:30 p.m. last night, people were wrapping around the block for Gap to open its doors. This isn’t just another Yeezy drop, it’s the first time that Yeezy Gap, engineered by Balenciaga, is available to shop IRL, and fans didn’t want to miss it. So when the doors finally opened at 10 a.m.
Photo: Courtesy of YZY Gap At the entrance of the store, there are floating avatars, a part of the brand’s newly released virtual game. The game is a peek into the metaverse from Ye’s creative vision, an experience that allows you to create your own avatar, choosing a complexion and dressing it in Yeezy clothing. The game features your avatar floating with doves, a symbol of peace, the same symbol that’s adorned on the back of Yeezy Gap’s merch.
Watching shoppers excitedly hold up and look through the clothing reminded me of a flea market, but a Ye version, of course — dimmed lights, eerie sounds, and imagery of flying doves in a gray sky projected on large screens at the back of the store. When the collection first dropped in February, it sold out almost immediately. But almost five months later, Ye is bringing the experience to stores to make the project more accessible. He wants to change the way people dress, and for me that meant an avatar donning thigh-high boots, which honestly isn’t very far from what I would normally wear. As I played with my avatar in a virtual world, I couldn’t help but think that we would in fact be seeing more people donning Yeezy in the coming months.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Yeezy Gap Presents a Total Shopping Takeover in Times SquareThe first ever Yeezy Gap retail store is opening inside Gap's historic Times Square flagship.
Consulte Mais informação »
Balenciaga, Yeezy Gap take over Times SquareKering-owned fashion house Balenciaga and Kanye West’s Yeezy Gap have officially brought their creative collaboration to physical retail.
Consulte Mais informação »
Yeezy Gap Engineered by Balenciaga Introduces a Virtual Game Experience Designed by DemnaYeezy Gap Engineered by Balenciaga has introduced a virtual game experience designed by Demna.
Consulte Mais informação »
'Demna?': Inside the NYC Yeezy GAP x Balenciaga Drop'Once Kanye touches something it becomes cool.' We ventured into the fiery pit of Times Square to learn more about the stans buying the Yeezy Gap x BALENCIAGA collaboration.
Consulte Mais informação »
A Closer Look at Katie Holmes’s Chic (and Sustainable!) Shoe CollectionFrom Chloé to Reformation, Katie Holmes's chic (and sustainable) shoe collection is one to admire
Consulte Mais informação »
...So Anyway, Here Are The Best Fans On Sale Right NowDon't mind me, just melting over here.
Consulte Mais informação »