WeAreDallas FIFA World Cup 2026 Brand Unveiled
The official unveiling event will happen at the AT&T headquarters in downtown Dallas with FC Dallas President Dan Hunt, Dallas Cowboys Executive Vice President and Chief Brand Officer Charlotte Jones and Paul will all be on hand as they officially launch the brand.
They will do the launch with 15 area youth soccer players wearing newly branded World Cup apparel.“We are three years away from the return of the FIFA World Cup to North Texas,” Dan Hunt said. “The #WeAreDallas brand launch continues the legacy of Dallas’ involvement with the greatest sporting event in the world. We are Dallas. We are excited. We are ready to show the world how we will flourish on the international stage.
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