Wealthy shoppers keep flocking to Aldi and dollar stores and say there's no longer any stigma, report says
Wealthy shoppers are increasingly turning to discount stores, saying they want to save money where they can and there's no longer stigma attached to budget shopping, per a report byMorgan Pierce, who The Journal reported earns about $200,000 a year working at McDonald's corporate office in Chicago, visits Aldi and dollar stores for staples.
Soaring inflation during 2021 and 2022 combined with better-quality budget products and a rising number of brand-agnostic shoppers have all helped to push wealthier shoppers to discount stores.reported last year that it had seen a rise in middle- and high-income shoppers while Dollar Tree CEO Rick Dreiling said at the company's May earnings call that more people earning $80,000 had been visiting its stores.
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