They entered the race late, but the two billionaires seeking the Democratic nomination are making up for lost time
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At present, the two remain mired in single digits in the polls. Steyer isn’t spending at the same stratospheric levels as Bloomberg, yet with $83 million in ad buys so far, he’s still far outpacing everyone other than his fellow billionaire. The next highest spender on ads is PeteUnlike Bloomberg, who is attempting to jumpstart his campaign on Super Tuesday March 3, Steyer is largely focused on the four early voting states.
“For someone who’s come in as late as he did in the game, he’s doing impressively well in that regard,” said Kate Franch, chair of the Greenville Democratic Party in South Carolina. “And that’s relative to everyone who’s not Joe Biden.” Bloomberg is also swamping smaller markets like Wilmington, N.C., where his ads have run up to 36 times each day, according to data from Advertising Analytics.
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