'Nearly all of the actors and actresses who are [bankable] now had very successful films when DVD and video was still a huge force.'
stars a 76-year old action star and is a reboot of a movie that first dazzled moviegoers in 1993. That’s a time, in case you forgot, before TikTok or smartphones, Facebook or Amazon, or any number of technological changes that have reshaped our world and the movie business along with them.bravely summiting the mountain again, is seen as one of the most commercial scripts out there for buyers hoping to make an adventure film that can traverse borders and bring crowds.
On Thursday night, the increasingly geriatric nature of the star system was on full display at the Cannes Film Festival as an 80-year oldwalked the red carpet for the premiere of “Indiana Jones and the Dial of Destiny,” for which he donned the fedora he first wore in 1981’s “Raiders of the Lost Ark,” and is still well-preserved enough to unabashedly doff his top .
In 2008, just as DVD sales began its death spiral, the first “Twilight” movie debuted, and the franchise’s next-gen stars became the centerpiece of market packages for years to come. But nearly all of those packages ultimately fizzled in the marketplace. Today, only Robert Pattinson, 37, could carry a big-budget package to the goal line on his name alone at a market like Cannes, and only because he because of his combination of box office credentials and critically acclaimed indie performances .
“There’s much, much, much less people in that younger age bracket who are household names by virtue of the way in which their films or TV have reached audiences because of streaming,” Hamilton added. “So, you have to maximize the value of the new generation of stars and really ensure that there is clarity of concept, clarity on genre, really knowing who the audience is so you can really appeal to distributors.
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