We Tried 75 Bikinis to Find the Best—Including One for $33

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We Tried 75 Bikinis to Find the Best—Including One for $33
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Bikini shopping is exasperating: new brands, confounding fits, an upsetting number of thong-bottoms One obsessive editor tested 75 suits to find the best in five categories.

hasn’t bought a bikini in five years—not for lack of trying. Last month, in anticipation of a lakeside vacation, Ms. Wynns, 38, spent the better part of two weeks scouring e-commerce sites for “classic” bikinis with supportive tops, moderate coverage and cuts that might flatter her petite frame. She ordered scores of suits in multiple sizes. And she spent hours sending them all back. “Everything’s a thong!” lamented Ms. Wynns, a policy consultant in Bloomfield Hills, Mich.

For most women, bikini shopping has never been fun. But today, with the bulk of browsing done online, an onslaught of new direct-to-consumer brands and a social-media assault of swimwear ads fronted by influencers, it’s downright crazy-making. Trust me—I selected and tested 75 black bikinis to find the top options in the five categories below.

Inescapable thongs and similarly revealing styles—butt-baring briefs, tops with tiny cups, bottoms cut so high you could wear them for a Brazilian wax—aren’t the only irritants. Stephanie Greco, 33, a D.C. attorney, is vexed by the ubiquity of high-waist bottoms that “look like a diaper.” Jennifer Oberting, an Albany, N.Y., entrepreneur, scorns convoluted bikinis worn in the name of fashion. “There are turtleneck swimsuits!” she said.

Rebecca Saygi, a swimwear strategist at London trend-forecasting agency WGSN, attributes the pervasiveness of thongs and “Brazilian-cut” bottoms to influencers and fans who emulate them. The Brazilian cut, she said, “is flattering and plays up curves, which is the ideal women’s body at the moment.” It’s also photogenic, which is why you’re constantly seeing it in your feed.

Divya Mathur, chief merchant at Intermix, suggests bewildered shoppers start by selecting a bottom they like, then exploring that brand’s top options. “You’ll have more success if you decide what coverage you want then narrow down from there,” she said. Intermix shoppers, she reports, are also responding to suits aligned with runway trends like asymmetry, ruffles and cutouts—sporting them on the beach and then out to dinner.

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