Sitting at the creative helm of two luxury fashion brands, this designer believes urgent change is needed within the fashion industry to tackle the climate crisis
When Uruguayan fashion designer Gabriela Hearst was announced as the creative director of luxury fashion house Chloé in December last year, those familiar with her work knew it spelled change for the 70-year-old French brand -- especially given the maison's CEO, Riccardo Bellini, had already indicated he was looking to take the label in a new purpose-driven direction.
Taking control of the farmland she was raised on and childhood memories of growing up off-the-grid deeply influenced her approach to fashion design: slow, small and with an emphasis on creating handcrafted items. Many of Chloé's leather bags, for example, are made to order or produced in small batches.Based in New York for many years, Hearst now splits her time between the US and France, designing collections for both Chloé and her namesake brand.
"I grew up on a farm," she said."Everything gets used on a farm, so that's where I learned utilitarian skills for sustainability. "I always tell my clients, 'Do not buy a lot, buy what you need, what you want, what you want to pass down.'" It's a mindset she learned from her mother, whose clothes, made by the family tailor, were meant to last a lifetime.
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