No M3 MacBook? No problem. :man-shrugging:
suggests that Apple is likely focusing on its A17 Bionic chip instead, which is expected to be used in the upcoming. This isn’t really a shock either; Apple typically sticks to a rigid release cadence for its phones, while Mac products tend to be a bit more spread out.
And so they should be! The upshot of this delay is that we likely won’t be getting any next-gen iMacs or MacBooks until 2024, but honestly? I think that’s absolutely fine.
Apple is particularly guilty of this; you usually can’t even make it a year before your exciting new device is suddenly old hat. We’ve already had four new MacBook models in the past twelve months alone, most recently the M2-equipped 2023If it’s barely been a year since M2 landed, I have to question if we really need M3 this year – especially sincedue to the global economic downturn and Apple no doubt still needs to shift M1 and M2 product stock.
In fact, I think we could wait even longer. The simple fact is that Apple’s M2 silicon is incredibly strong; sure, it only offered modest generational gains over M1, but it’s put Intel and AMD in the hot seat and is working hard to demonstrate that creative laptops don’t need a dedicated. I think Apple could exercise some patience here, waiting to see what its competitors have up their sleeves in 2024.
Even setting that aside, I think Apple needs to remember that, unlike Intel and AMD fans, die-hard Apple-heads don’t buy its hardware because of the processor inside it. Theis the best-selling laptop in the world, and that’s far more due to Apple’s powerful marketing and design capabilities than the – admittedly impressive – silicon inside it.
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