Business Insider asked marketing expert Andrew Tejerina to give a letter grade to famous slogans, from 'I like Ike' to 'MAGA.'
Presidential slogans can serve as a rallying cry for change. They can also be completely forgettable. Business Insider asked marketing expert Andrew Tejerina to give a letter grade to US presidential slogans through history, from Dwight D. Eisenhower to today. Some of the most effective, according to Tejerina, were Barack Obama's"Hope," Ronald Reagan's"It's morning again in America," and Donald Trump's"Make America great again.
Presidential slogans can serve as a rallying cry for change. They can also be completely forgettable. Business Insider asked marketing expert Andrew Tejerina to give a letter grade to US presidential slogans through history, from Dwight D. Eisenhower to today. Some of the most effective, according to Tejerina, were Barack Obama's"Hope," Ronald Reagan's"It's morning again in America," and Donald Trump's"Make America great again.
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