Wattpad Strikes Content Development Deal With Brazil's Wise Entertainment

📆 24/09/2019 13:00:00

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📆 24/09/2019 13:00:00
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The Latin American expansion for the Canadian storytelling startup, led by CEO Allen Lau, follows partnerships in Europe and Asia.

Canadian storytelling app Wattpad is headed to Brazil, South America's biggest media market, after signing a development and production deal with indie studio Wise Entertainment.

Wattpad will use its data-driven machine-learning technology to identify and co-produce YA and teen projects for Wise from its user base of around 3.7 million Brazilians. Wise in turn will use local producers and creative to develop films and TV series for Brazil and elsewhere. The deal marks a milestone in a growing Latino American market secured through film and TV production in Hollywood.

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