Credit cards will compete for your wallet space with these new perks and partnerships.
Credit cards are a little like sports cars: A newer, shinier, more exciting version that includes richer rewards or better fraud protection is often just around the corner.
If your favorite retailer doesn’t have a co-branded card yet, chances are it will soon join the ranks of Apple, AAPL, +1.31% Houzz, Starbucks SBUX, -0.08% and dozens of others and launch one. Not only do co-branded cards allow retailers to collect more information about how consumers shop, but they also serve as an additional revenue stream.
“We know it’s a small portion of overall spend,” said Piani, which is what he says allows the company to offer such a high rate in that category. 3. Better fraud protection To protect your credit card information, issuers are increasingly turning to “tokenization,” or the creation of unique codes for each transaction, so if those numbers are compromised, the card itself is still safe.
4. A reduction in less popular benefits You may already have noticed cuts to secondary benefits on your credit cards: Over the past couple of years, several issuers have cut back on benefits such as extended product warranty, purchase and price protection, and coverage on auto rentals. Those types of cuts are likely to continue, largely because many cardholders don’t take advantage of those perks anyway and are unlikely to miss them.
5. A quicker credit card approval process Card issuers are constantly looking for ways to speed up the card approval process to make it easier and faster for applicants.
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