2020 candidate Elizabeth Warren is making a major investment in her first set of television ads in the presidential race, marking a new phase of her campaign focused on reaching out to a wider span of voters
Presidential candidate Elizabeth Warren is making a major investment in her first set of television ads in the presidential race, marking a new phase of her campaign focused on reaching out to a wider span of voters.
Warren, who has seen a steady rise in the polls over the summer months paired with successful debate performances and large turnout at recent rallies, hit a new peak over the weekend when she came the closest yet with front runner Joe Biden in an Iowa poll since the race began. Released last weekend, the poll from the Des Moines Register and CNN showed a virtual tie, with Warren holding onto a two-point lead over Biden but within the margin of error. Vermont Sen.
The memo included three"samples" of what the ads will look like. Each focus on corruption, flashing clips of President Donald Trump, and her plans to"fix it." So far, the only other Democratic candidate who has spent eight figures on digital and television ads is billionaire candidate Tom Steyer, who has spent over $18.5 million, with about $11.4 million of that going to television air time and $7.1 million on online ads.
And Warren isn’t the only one in the 2020 Democratic field to ramp up the on-air battle this month. Colorado Sen. Michael Bennet launched his first television ad campaign last week, and South Bend Mayor Pete Buttigieg on Monday launched a new television ad, purchasing $160,000 worth of air time for the week, according to ad service firm Advertising Analytics.
"Because we're 100% grassroots funded, we've built our team to spend your dollars as effectively as possible to help deliver victory," he wrote, adding that the campaign has"built an in-house staff to produce videos and ads rather than adopt the consultant-driven approach of other campaigns ."
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