UPDATED with pricing details: WarnerMedia confirmed a $14.99 retail price for HBO Max when it launches in the U.S. in May 2020, the two most anticipated details revealed during its investor day Tue…
when it launches in the U.S. in May 2020, the two most anticipated details revealed during its investor day Tuesday on the Warner Bros. lot.customers will get the new service for free, which will give it an eight-figure start in the race to close the gap with Netflix. Across Europe, the U.S. and Latin America, HBO Max will have 75 million to 90 million subscribers by 2025, executives said.
During an analyst Q&A period, AT&T COO John Stankey confirmed that stand-alone app HBO Now and the authenticated HBO Go app for linear subscribers will continue to operate. But he sardonically called it an “IQ test” for customers comparing the plain HBO offering with the dramatically beefier HBO Max, when they both cost $15 a month.
After the main subscription offering launches in May 2020, an ad-supported version will go live in 2021 and live offerings will be incorporated that same year. Tailored versions of HBO Max in Europe and Latin America with localized programming will start to hit the market by 2021. “HBO Max will have a positive and immediate impact,” Stankey proclaimed, saying AT&T will be able to “benefit from a virtuous cycle of investment and growth.”
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