John Stankey says Disney+ has half the content 'we have at half the price, and we [will] have twice the content we currently have at the same price' of the current HBO
"You would be hard pressed to suggest that Disney+ is a replacement service for Netflix," John Stankey tells the UBS Global TMT Conference in New York."You would be hard pressed to say Disney+ is a replacement [for HBO Max]."
He also said that HBO Max's approach is different from what Verizon, which has a partnership with Disney to provide Disney+ for free to certain subscribers, and others are offering. Disney+ is "a good product, they have done a nice job,” but its strongest appeal is to younger audiences, meaning "it's not that deep," while HBO Max wants to go broader to target the whole family.
Stankey reiterated that the international rollout of HBO Max will depend on local markets and HBO's and WarnerMedia's presence there. For example, WarnerMedia recently extended a long-running deal with Sky in its European markets of the U.K., Ireland, Italy, Germany and Austria to leverage Sky's reach there.
AT&T in late October reacted to activist investor Elliott Management with a three-year financial plan and a set of initiatives, saying it would review its asset portfolio, which signaled the potential sale of non-core businesses, engage in "no major" acquisitions and make some changes to its board. As far as its various businesses go, AT&T said it would "continue to actively review its portfolio, analyze the merits of each business and monetize non-core assets." The company has pursued efforts to reduce overall debt and operating costs.
"We're looking for AT&T TV and the anniversary of this new intake approach to much more rational product offerings to take us forward,” Stephens said. “It's a challenging business.” In 2020, he said, AT&T is looking for better premium TV subscriber numbers as it has fewer TV customers with promotional pricing on its books and launches AT&T TV, a premium streaming offering.
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