The label says the signing is a major first step in its push to discover talent from the MENA region and introduce artists to global audiences.
make international headlines when she pulled out of a scheduled appearance in protest against the Kingdom’s treatment of women.) Max Lousada
The singer, who has an American husband, divides her time between the Saudi capital city Riyadh and Dubai. “Other singers in the past were not as lucky to have this freedom and these opportunities that I’m now grateful for,” she says.that the label intends for Mubarak to be the first of many artists Warner signs from the MENA region as part of its overall long-term strategy.
The plan, says Perez-Soto, is that they will “create product and songs that will be appealing to the Western market,” as well as cater to Mubarak’s existing local fanbase by drawing on the Middle East’s rich cultural heritage. Going forward, releases will vary between English-language songs and Arabic-focused repertoire.
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