The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it combines its HBO Max and Discovery+ platforms.
Warner Bros. Discovery to Take Additional $800M-$1B in Write-offs, Says 'Westworld,' 'The Nevers' Being Licensed to Third-Party Streamers
“Traditional media measurement has not kept pace with how consumers are engaging with streaming and linear content. As a result, these audiences have been undercounted and current measures no longer accurately reflect their true advertising value,” Andrea Zapata, executive vp and head of ad sales, research, measures and insights at Warner Bros. Discovery, said in a statement.
The studio owns and operates two major streaming services — HBO Max and Discovery+ — and plans this year to go to market with one major streaming service. That move comes as streaming platforms are increasingly gaining overall TV audience share as linear TV services see a continuing decline in eyeballs.
“The industry needs a better way to measure and transact on audiences–one that accounts for cross-platform, supports both traditional and advanced audiences and provides attribution metrics in a manner that enables media sellers and buyers to unlock this potential and excel in a competitive environment,” Ross McCray, CEO and founder of VideoAmp, added in his own statement as his company unveiled its deal with Warner Bros. Discovery.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Warner Bros Discovery Signs Deal With Measurement Firm VideoAmp As Industry Continues To Explore Nielsen AlternativesWarner Bros Discovery has enlisted measurement firm VideoAmp to track ad campaigns across screens for the company’s network and brand portfolio, which spans sports, news, lifestyle and entert…
Consulte Mais informação »
Warner Bros. Discovery signs audience measurement deal with startup Nielsen rival VideoAmpWarner Bros. Discovery has agreed to use measurement platform VideoAmp ahead of the 2023 upfronts.
Consulte Mais informação »
Warner Bros. Discovery Cuts 250+ Looney Tunes Shorts from HBO MaxOkay, it's time for someone over at Warner Bros. Discovery to come clean & fess up. Is it David Zaslav? Casey Bloys? Because ever since Discovery+ and WarnerMedia merged, it's felt like someone or a group of someones has a deep-seated problem when it comes to animation. Maybe their favorite show was canceled when they […]\n
Consulte Mais informação »
James Gunn Appreciates Animation, Why Can't Warner Bros. Discovery?ICYMI: JamesGunn's belief in the role of animation at DCStudios doesn't seem to mesh too well with what WarnerBrosDiscovery has been up to. Opinion / WBD DCU PeterSafran HBOMax LooneyTunes Batman BatmanCapedCrusader
Consulte Mais informação »
Looney Tunes/Warner Bros. Discovery: Shorts Returning to HBO MaxICYMI: It looks like we might just have a happy ending to yesterday's news that WarnerBrosDiscovery pulled 250+ LooneyTunes shorts from HBOMax. / WBD BugsBunny DaffyDuck
Consulte Mais informação »
Tribeca Enterprises Names Warner Bros Discovery Veteran Christopher Brady To Newly Created Chief Revenue Officer PostTribeca Enterprises has named Warner Bros Discovery veteran Christopher Brady to thenewly created position of Chief Revenue Officer. Along with that exec news, the organization also said it is expa…
Consulte Mais informação »