Warner Bros. Discovery has agreed to use measurement platform VideoAmp ahead of the 2023 upfronts.
Warner Bros. Discovery signed a deal with VideoAmp, a significant moment for the startup audience measurement platform as an alternative option to legacy firm Nielsen.
The deal comes ahead of the 2023 upfronts, when networks look to secure long-term commitments from advertisers. Warner Bros. Discovery will also still use Nielsen, whose accreditation from the Media Rating Council was paused in 2021 after concerns regarding its system arose during Covid.In this photo illustration, the Warner Bros. Discovery logo is displayed on a smartphone screen and in the background, the HBO Max and Discovery Plus logos.has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday.
The contract is a significant moment for VideoAmp, a startup advertising measurement platform that has recently been growing its list of clients ahead of this year'sin spring, when TV networks look to secure long-term commitments from advertisers. Warner Bros. Discovery owns traditional TV networks and streaming services.
The deal also gives Warner Bros. Discovery another data set to provide to advertisers at a time when the industry is considering alternatives to legacy measurement firm
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Warner Bros Discovery Signs Deal With Measurement Firm VideoAmp As Industry Continues To Explore Nielsen AlternativesWarner Bros Discovery has enlisted measurement firm VideoAmp to track ad campaigns across screens for the company’s network and brand portfolio, which spans sports, news, lifestyle and entert…
Consulte Mais informação »
Warner Bros. Discovery Cuts 250+ Looney Tunes Shorts from HBO MaxOkay, it's time for someone over at Warner Bros. Discovery to come clean & fess up. Is it David Zaslav? Casey Bloys? Because ever since Discovery+ and WarnerMedia merged, it's felt like someone or a group of someones has a deep-seated problem when it comes to animation. Maybe their favorite show was canceled when they […]\n
Consulte Mais informação »
James Gunn Appreciates Animation, Why Can't Warner Bros. Discovery?ICYMI: JamesGunn's belief in the role of animation at DCStudios doesn't seem to mesh too well with what WarnerBrosDiscovery has been up to. Opinion / WBD DCU PeterSafran HBOMax LooneyTunes Batman BatmanCapedCrusader
Consulte Mais informação »
Looney Tunes/Warner Bros. Discovery: Shorts Returning to HBO MaxICYMI: It looks like we might just have a happy ending to yesterday's news that WarnerBrosDiscovery pulled 250+ LooneyTunes shorts from HBOMax. / WBD BugsBunny DaffyDuck
Consulte Mais informação »
Batgirl Star Leslie Grace Reveals Costume From Cancelled DC MovieLeslie Grace, who starred as Barbara Gordon in the Batgirl movie that Warner Bros. Discovery chose [...]
Consulte Mais informação »
HBO Max Removes Over 250 Episodes of an Iconic Cartoon SeriesWarner Bros. Discovery has removed about half of all Looney Tunes episodes from HBO Max, [...]
Consulte Mais informação »