Running coach John Honerkamp has helped celebrities including supermodel Karlie Kloss and tennis pro Caroline Wozniacki complete marathons, running alongside them and fetching Gatorade and gels. The fee: $5,000 and up.
Hilary PotkewitzDiane Reynolds had been racing for a few months when she won her first amateur cycling event, the Farm to Fork Fondo near upstate New York’s Finger Lakes in August. She left more than 500 riders in the dust, including all the men.
The win earned the 49-year-old novice a jersey decorated with polka-dot chickens, but it didn’t come cheap: She paid about $1,000 for former pro cyclist Hunter Allen to ride all 84 miles with her as a private coach.
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