Researchers looked at how status symbols affect your chances of making friends.
Who doesn’t love a new Louis Vuitton LVMUY, +0.48% bag, a ride in a luxurious BMW BMW, +0.65% and the latest pair of Chanel sunglasses? Potential new friends, that’s who.
“We may be wasting billions of dollars on expensive status symbols that ultimately keep others from wanting to associate with us,” Kimberlee Weaver Livnat, a researcher at the University of Haifa in Israel, said.Respondents appeared to believe that a T-shirt from an expensive store would be more likely to impress. The researchers provided participants with the choice of two plain T-shirts, one that said “Walmart” WMT, +0.44% in plain script and one with “Saks Fifth Avenue.
The study asked two groups of undergraduate students to rate two fictional men on their dating and parenting skills, interest in a relationship and attractiveness to others. The first fictional character spent $20,000 on a reliable car, whereas the second spent $15,000 on his car and used an additional $5,000 to add larger wheels, a paint job and a sound system.
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