Walmart will offer in-home grocery delivery in three cities from later this year
The retailer’s new grocery-delivery service will initially be offered in Kansas City, Mo.; Pittsburgh; and Vero Beach, Fla., starting in the fall. Photo: Patrick T. Fallon/Bloomberg News By Sarah Nassauer June 7, 2019 12:01 a.m. ET Walmart Inc. is opening a new front in home-delivery services: carting milk, eggs and other groceries and leaving them in the fridge.
The service, dubbed Walmart InHome, marks the latest attempt by retailers to adjust to changing shopping habits and solve the last-mile delivery problem, especially for groceries. Amazon offers a similar in-home delivery service for Prime members in 50 cities, called Key by Amazon. But drivers don’t deliver fresh groceries, and they leave items just inside a door, garage or the trunk of a car, not a refrigerator. Its Prime Now service also drops orders, including fresh groceries from Whole Foods, on doorsteps within hours.
Related Walmart tested the service in New Jersey for six months, said Mr. Stein. In tests, using Walmart workers to make deliveries while fitted with live cameras alleviated consumers’ trust concerns, he said. Walmart also added short biographical profiles of its delivery workers to the pilot service’s consumer app, which helped humanize them, Mr. Stein said: “Customers didn’t know who was coming into their homes, so we changed it.
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