Walmart Inc is warning major packaged goods makers that it can no longer stomach their price hikes, pitching its own private-label products to shoppers as less-expensive alternatives to suppliers' name-brand goods.
on January 19 it would continue to raise prices despite seeing a drop in volumes. It sells more than $10 billion worth of products through Walmart.
To be sure, Walmart has the upper hand. Its own store brands, Great Value and Equate, compete directly with Unilever's and P&G's product lines in the United States. Forty-three percent of all purchases of store brand packaged goods made online in the U.S. were on Walmart.com, according to the research firm Numerator, which measured transactions for the last quarter of 2022.
The clout Walmart holds over suppliers also means that Walmart would likely get the lowest percentage of any price hikes manufacturers implement, according to investors who track the company. "Walmart is just a conduit that uses its enormous size to provide the best deals it can for customers," said David Klink, senior equity analyst at Huntington Private Bank.
"We would think Walmart might emerge with less of a consumer goodwill hit than these other companies in a rising-price environment," said Kilnk, whose firm holds more than $45 million in Walmart shares. Walmart previously has pulled products from shelves over disputes on pricing. In 2018, Walmart pulled Campbell Soup Co'sAcross the pond,
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