Walmart is opening up another front in its battle with Amazon to dominate India's online market — video.
New Delhi Walmart is opening up another front in its battle with Amazon to dominate India's online market — video.
Flipkart, the massive e-commerce company that Walmart bought last year, will roll out a streaming service to users of its mobile app in the coming weeks, the company said Tuesday. The service, called Flipkart Videos, will feature a"curated range of movies, shows and entertainment series" and will be free.
Flipkart Videos will not have a separate platform, unlike other streaming services, but will serve content within the company's mobile shopping app. Flipkart is hoping to turn viewers into shoppers."Most consumers' first touch point with the internet is through online video content, and statistics suggest that video content and entertainment play a key role in bridging the gap for consumers to come online and experience e-commerce," Flipkart said.
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