Walmart Brasil to ditch e-commerce, focus on brick and mortar

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Walmart Brasil to ditch e-commerce, focus on brick and mortar
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Walmart Brasil will close down its e-commerce operation in Latin America's ...

SAO PAULO - Walmart Brasil will close down its e-commerce operation in Latin America’s biggest retail market to focus on brick and mortar locations, converting underperforming hypermarkets into wholesale stores.

Wholesale has become increasingly popular in Brazil as the country slowly exits from a harsh recession. The move is likely to open room to local and international retailers currently focused on exploring still incipient e-commerce in Brazil. Part of Walmart’s struggles, had to do with tough competition from local players in the e-commerce segment, including B2W, Via Varejo and Magazine Luiza SA.

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