Walmart Bolsters Booze Selection with Local Beers, High-End Wine and Spirits

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Walmart Bolsters Booze Selection with Local Beers, High-End Wine and Spirits
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Just in time for NYE.

—which are localized "down to the store level"—to products with more innovative packaging like canned wine, to traditional high-end brands like Veuve Clicquot. Apparently, one Walmart store even bought a single barrel of Buffalo Trace bourbon and was selling it direct to customers. "We got great feedback," Fremstad was quoted as saying, "so that's something that we'll continue to do more of.

So if you've noticed a difference in Walmart's alcohol selection near you, that's not a coincidence . Fremstad stated that the changes started in the spring will continue for the time being. "What we define as local is what literally is driving our craft business," Fremstad added.

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