As top executives from CBS and Viacom celebrate a new merger and the hard work behind it, Wall Street has questions about the combined company’s operating structure and next steps. Analysts p…
the head of the whole company, will allow for maximizing assets. And they want more information on expected results from using the combined company to boost revenue from streaming-video and new kinds of data-and-technology-enabled advertising.
Wall Street is eager for more information, and is skeptical about certain elements of the new company – particularly how it will operate with an unorthodox executive structure. The newlooks much like the old one, where Sumner Redstone served as chairman of a company that essentially had two parts: Tom Freston ran cable operations while Leslie Moonves supervised CBS assets.
Analysts also questioned how quickly a merged Viacom and CBS could scale new revenue. The new company “is going to go to market jointly,” said Ianniello, predicting new outreach would spark attention at next year’s “upfront” market, when U.S. TV companies grapple with Madison Avenue over the sale of advertising inventory for the next programming cycle.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Wall Street set to open lower as trade war stokes fears of recessionWall Street was set to open lower on Monday, as investors shunned risky bets on ...
Consulte Mais informação »
Markets Right Now: Stocks opening lower on Wall StreetMARKETS: Stocks edge lower in early trading on Wall Street amid investor concerns that the U.S.-China trade war may be worsening.
Consulte Mais informação »
Wall Street slides ahead of opening bell as fears mount over drawn-out trade warStock futures fell on Monday, as investors shunned risky bets on fears that a drawn-out trade war between the US and China would significantly hamper global growth.
Consulte Mais informação »
Wall Street slips on political tensions, recession fearsU.S. stocks slipped on Monday as political tensions around the world and fears t...
Consulte Mais informação »
Former NYU Business School Standout, New to Wall Street, Charged With Insider TradingA new arrival to Wall Street and former student-body president at NYU’s Stern School of Business was charged with insider trading tied to a $1.7 billion buyout.
Consulte Mais informação »
Wall Street slides on geopolitical, recession fearsU.S. stocks dipped in a broad sell-off on Monday as rising geopolitical tensions...
Consulte Mais informação »