Over $1 billion, to be exact.
Author:Maria BobilaPublish date:Jul 24, 2019Updated onJul 24, 2019As influencer marketing becomes an increasingly important pillar for brands and their budgets — spending is forecasted to hit $10 billion by 2020, up from $8.5 billion in 2019 — there's a chance that these businesses could be losing substantial money due to influencer fraud, according to a global economic study by cybersecurity company Cheq, released on Wednesday. OK, we digress.
There's also the chance that influencers could be posting fake ads or #sponcon, in order to scam their way into getting actual sponsored posts. Lastly, audience inactivity can come into play: "Many influencers have no access to 90% of their audience simply because it no longer uses the social network where they were followed," says digital analyst Brian Solis in Cheq's report.
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