Asda faces a legal battle with Waitrose after the budget supermarket announced plans for a new discount ‘Just Essentials’ range.
The grocer is rolling out the new cut-price products at all its stores and online in a bid to help shoppers struggling with the cost of living crisis.
Waitrose has created around 1,000 products for its Essentials range since launching it over 10 years ago. It will replace its current Smart Price range, which was criticised by food poverty campaigner and chef Jack Monroe for not being available in all Asda stores. Following her comments the supermarket chain promised to stock its budget ranges in all 581 supermarkets and online.
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