'I got excited for that chicken thing'— and then it was gone. Fast-moving digital menus make it hard to keep up, especially when you're hungry.
Digital screens flash promotions, but sometimes the images are too fleeting; a glance at Cheetos PopcornOn a lunch break from his sales job at a construction company in Illinois, Steve Kovacs walked into McDonald’s, where he saw a picture of a chicken sandwich on the digital menu. When his time to order came, he pointed at it. But the sign had flipped to a new screen and he was now pointing at a burger.
Mr. Kovacs, 43 years old, couldn’t remember the name of what he wanted, and with 20 customers behind him, he just got the burger. When he finished eating it, the McDonald’s menu flashed back to the chicken. Mr. Kovacs bolted...
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