'No photoshoot production was required in the making of this issue.'
is starting off the decade by skipping the high-fashion editorial spreads, evocative shoots in locations we could only dream of, and models on the cover altogether in a bid to be less harmful to the environment.the magazine's editor-in-chief, Emanuele Farneti, explained the decision as such in his editor's letter. “One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries.
Instead of photoshoots, the magazine opted for an equally gorgeous and eye-catching option for its cover: illustrations by artists including Vanessa Beecroft, Cassi Namoda, Milo Manara and others. The illustrations retain the magazine’s high fashion allure while reducing its carbon footprint. Covers feature drawing versions of models posing in designer clothing from Gucci, which Farneti admitted was an effort to “show clothes without photographing them.
The fashion industry has been making major steps towards sustainability as of late. In December of 2019, all 26
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