The VMAs hit all-time ratings low for 3rd straight year
The Video Music Awards fell in the ratings again — but not as steeply as they had in the past couple years or in comparison to some other recent awards shows.
The MTV telecast was off by 14 percent in viewers and 18 percent in adults 18-49, somewhat smaller declines than either of the past two years — when the total audience fell by 18 percent and 18-49 ratings by more than 20 percent each time. Complete viewership numbers for all 12 channels tallies 4.9 million, also down about 6 percent from last year's 5.2 million viewers .
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