London Design Festival 2022: after a year-long renovation, Vitra opens the door to its new showroom in the heart of Shoreditch
2022: after a year-long renovation, Vitra opens the door to its new showroom in the heart of Shoreditch, Vitra unveils its new London showroom, with a renovation of the grade II-listed Tramshed. The building was originally designed in 1905 by Emmanuel Vincent Harris, and served as an electricity transformer station for the Eastern London Tramway.
The final result, Weber notes, is ‘a reaction to the space’, showing how the colourful, modern forms of Vitra’s furniture and objects can interact with historical surroundings, the old and the new enriching each other. Artworks by Erwan Bouroullec for The Wrong Shop behind the new Abalon sofas by, launching in Spring 2023 and being previewed at the space for the first time
On one side, a terrazzo bar contributes to enliven the space, while the side aisle opposite presents a showcase of office furniture responding to a diverse range of needs – from meetings to workshops to focus work. Downstairs, the building’s basement was transformed to create ‘The Gallery’, an industrial white box that will be used for exhibitions – and that makes its debut with a presentation of Jean Prouve’s classics in a newly curated palette of colours. A further event and hospitality space at the back of the building will open in 2023.
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