The route was launched back in May 2022 amid high demand.
But throughout the rise of Austin's popularity, there have also been voices saying that the"flash in the pan" moment may soon come to a crash., is already seeing lower demand and will be canceling its route between London's Heathrow Airport and Austin in January 2024. The flight currently runs on Wednesdays, Fridays, and Sundays on a Boeing 787-9 and takes just over 10 hours.
The ongoing attempt to turn Austin into a Texas tech hub were what initially pushed Virgin to launch the flight, but the bubble appears to have burst as some leave, and the number of tech businesses there normalizes to be more in line with a city of Austin’s size.After this service is cut, Virgin Atlantic will increase flights from London to Barbados from 11 times a week to 14 times a week by March 2024 and flights to Miami from 11 to 14 for the summer 2024 season.
In the winter of 2025, Virgin will also start running flights to Dubai from London seven times a week instead of the previous four. All of these cities are currently seeing high demand from both tourists and business travelers. As major hubs for travel in their respective regions, Miami and Dubai also provide the high volume of traffic that can be redirected for those going to smaller cities.
"We'd like to thank everyone in Austin; our customers, teams, partners and the authorities for their support over the past 18 months," Jarvinen said.
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