.VirgilAbloh showed his OffWht collection in a field of 30,000 carnations.
FLOWER POWER: The Carreau du Temple was transformed into a field of white flowers for Virgil Abloh’s Off-White spring 2020 show on Wednesday.
“We started planting the flowers at noon on Tuesday and only just finished in time for the show’s rehearsal at 8 a.m. this morning,” said floral scenographer Marianne Guedin, who alongside her team at production company Eyesight was responsible for the show’s set. Takashi Murakami, Heron Preston, Sita Abellan, Ben Gorham and Lewis Hamilton were among guests attending the show, stepping carefully around the flowerbeds beforehand to make it to their seats.
“I try not to support the plastic industry,” said the Formula One racer and Tommy Hilfiger collaborator, sitting next to model Larsen Thompson. “I don’t use plastic bottles anymore and I’m pushing my team within Formula One to do the same as well. Also, we managed to get my clothing range to be 45 percent sustainable. We’re actively pushing that boundary.”Further along, Colombian singer songwriter Maluma was busy catching up with Balmain designer Olivier Rousteing.
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