The final selection of designs will consist of an online charitable auction and retail products.
collection will include 10 exclusive snowboards that will be digitally auctioned March 15 by the Virgil Abloh “Post-Modern” Scholarship Fund. After Abloh’s death in November, Burton wanted to give something back to the community and to raise money for the scholarship fund. Abloh’s namesake scholarship fund aims to improve equity in the fashion industry by offering scholarships to academically promising students of Black, African American or African descent.
As a tribute to Abloh’s life and legacy, Burton will donate more than $300,000 from its philanthropic program over the next three years to causes that increase representation for people of color in the snowboarding community. , Off-White showed the final collection that Abloh had designed before his death with the help of Cindy Crawford, Kaia Gerber, Bella Hadid and other big-name designers.
Noting how Abloh was integral in changing the board sports community to be more diverse and inclusive, Margelist said that is definitely something that Burton as a brand celebrates and is committed to continuing. With the full support of Abloh’s family and inner circle, the company aims to celebrate Abloh and his spirit, he added.