The Messi effect strikes again!
and it appears to be paying off. According to Jorge Mas, one of Inter Miami's owners, in a Tweet then shared by Apple's Tim Cook, subscriptions to Apple's MLS Season Pass have more than doubled – and it's all down to Lionel Messi.
The Messi Effect is real! 🐐 Subscribers to #MLSSeasonPass on @AppleTV have more than doubled since Messi joined @InterMiamiCF. Also, Spanish language viewership on #MLSSeasonPass on @AppleTV has surpassed over 50% for Messi matches and continues to rise. How exciting for a truly…Messi is a genuine sporting superstar and his arrival in the US has kicked soccer's appeal into orbit since he started playing in the US this July.
Apple doesn't talk subscriber numbers but before Messi arrived it was believed to have around 1 million MLS subscribers on, so doubling that in a month is pretty impressive. As Tim Cook said to investors last week:"It's clearly in the early days, but we are beating our expectation in terms of subscribers, and the fact that Messi went to Inter Miami helped us out there a bit. And so we're very excited about it.
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