I am a London-based reporter for Forbes covering breaking news. Previously, I have worked as a reporter for a specialist legal publication covering big data and as a freelance journalist and policy analyst covering science, tech and health. I have a master’s degree in Biological Natural Sciences and a master’s degree in the History and Philosophy of Science from the University of Cambridge. Follow me on Twitter @theroberthart or email me at [email protected]
Video and live streaming apps fueled a $1.2 billion spending boom among social media users in 2020, a new
Almost half of mobile screen time during the first half of 2021—740 billion hours globally—was spent on social apps, App Annie found, a slight drop from around 770 billion hours spent on the apps in both halves of 2020 but significantly more than pre-pandemic levels of broadly around 600 billion hours.
The surge in streaming also seeded a new creator economy on social media, the report said, built upon “gifting” content creators rather than one-off purchases.
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