Victoria's Secret parent L Brands Inc. laid out a multipart -- if still vague -- turnaround plan on Tuesday.
Victoria’s Secret, founded with the idea that men should feel more comfortable shopping for the women in their lives, is trying to reframe itself as a brand that’s actually made with female customers in mind. But that’s a tough message to deliver when most of your management is male.
Parent L Brands Inc. laid out a multipart -- if still vague -- plan Tuesday for turning around Victoria’s Secret: an updated brand strategy that’s more inclusive, a refreshed in-store experience and a still-in-development marketing overhaul that won’t alienate core shoppers. Another meeting attendee asked during a Q&A session why the company chose Mehas, rather than a woman, to lead the lingerie business. L Brands founder Les Wexner noted that the previous leaders of the brand were women. “John is the first guy, so we don’t want to be discriminating,” he said to laughter from the audience.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Victoria Beckham's £5.99 beauty secret that makes her tan last AGESVictoria Beckham shared some of her skincare tips on Instagram, including the beauty product she uses to keep her tan. The wife of David Beckham swears by Weleda Skin Food, which you can pick up online for £5.99.
Consulte Mais informação »
Maybe Victoria's Secret Should Hire Some More Women, Just a ThoughtWhile Victoria’s Secret is still America’s lingerie behemoth by the numbers, they’ve had an absolutely disastrous run in the public eye and are consequently working overtime to retrofit its image for a marketing era where companies are expected to at least pretend they care about empowerment and inclusivity. Good start might be putting more women into management!
Consulte Mais informação »
Netanyahu says Iran had secret nuclear weapons siteIsraeli PM Netanyahu says that Iran had been developing nuclear weapons at a secret site near the city of Abadeh, but that Tehran destroyed the facility after learning it had been exposed.
Consulte Mais informação »
Secret Taliban peace talks at Camp David floated, scrapped within a weekNational security adviser John Bolton vehemently opposed the idea but the State Department argued it could move the parties closer to an agreement.
Consulte Mais informação »
Review: Kidnapping was just a family secret in compelling 'Five Days Gone'In 'Five Days Gone,' Laura Cumming unravels her mother's mysterious abduction.
Consulte Mais informação »