Victoria Beckham’s “digital-first” beauty line was born during LondonFashionWeek
Victoria Beckham Beauty can get you this time-transcending smoky eye. Photo: Dimitrios Kambouris/Getty Images Earlier this year, it was announced that the world was expecting a Victoria Beckham beauty line with a fall due date. Well, it’s September, London Fashion Week is in full swing, and Victoria Beckham Beauty is finally here.
First things first: VBB is more than a collection or a line. It’s “a clean and cruelty-free beauty movement that delivers inspiring, sophisticated, and streamlined essentials across makeup, skincare, fragrance, and wellness that fuel your life,” according to a release. Together with co-founder and CEO Sarah Creal, Beckham designed the movement under the ethos of “Luxury performance, clean beauty.”
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