Viacom International Media Networks’ UK director of programs Ben Frow has spoken frankly about the network’s coronavirus challenges, revealing that he is “frightened” for the futu…
has spoken frankly about the network’s coronavirus challenges, revealing that he is “frightened” for the future and challenging producers to work harder on kickstarting production.
“It’s a f—–g pain in the arse,” he said, adding: “We have all these lovely viewers but you can’t make as much money from them.” But while there has been a short-term viewing boost, he has fears for the months ahead.Frow said he has spent an intense period with his colleagues ripping up Channel 5’s schedule to reflect changing audience demands and what can be delivered during the production hiatus. He said viewers can expect to see more repeats.
“I know it’s my job to go there but I sort of can’t go there because if I go there I just get really frightened about it being impossible and about it being unachievable and about us being in a situation where we can’t do it.” Despite his concerns, the director of programs said he is focused on repositioning and reworking ideas to fill the schedule and “keep the show on the road.” He continued: “Gradually as things become clearer, we will be able to breathe a little bit easier and maybe we can start to see a path through the trees, where we can start to make plans.”
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