“We don’t have as much leverage as we used to,” says Viacom CEO Bob Bakish about dealings with cable-TV operators
When Viacom Inc. struck a distribution deal with DirecTV owner AT&T Inc. this spring, it did something that would have been unthinkable for a major media company not long ago: It accepted a substantial decrease in payments for carriage of its channels.
The percentage rate cut was anywhere from the high single-digits into the high teens, depending on how the pact’s terms are interpreted by the two camps, people familiar with the talks said.
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