The Viacom and CBS reunion likely marks the first step into a new frontier| Analysis by CNN's blowryontv
Los Angeles When mogul Sumner Redstone impulsively split Viacom and CBS into two companies 13 years ago, the rationale was that it would unlock value in each -- creating"Via-Grow," a robust cable-based entity, and"Via-Slow," with CBS as the steady tortoise to its corporate sibling's hare.
It never made much sense. But now as Redstone's daughter, Shari, recombines the two -- seeking what amounts to"Via-Scale" -- to weather the streaming wars to come, this trip back to the altar appears to be a little too late to achieve the desired ends.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
CBS, Viacom agree to merge in all-stock dealCBS Corp and Viacom Inc agreed to merge on Tuesday, creating a company with more...
Consulte Mais informação »
Viacom-CBS Merger: Read The Memos From Bob Bakish And Joe IannielloCementing the long-awaited merger of CBS and Viacom, the heads of each company, Bob Bakish at Viacom and Joe Ianniello at CBS, conveyed the news to their troops without sugarcoating the “chal…
Consulte Mais informação »
CBS-Viacom Merger Targets $500M in Cost Savings, But From Where?Legal, finance, human resources, government relations, communications and technology operations will likely be combined to provide savings.
Consulte Mais informação »
CBS and Viacom Chiefs' Memos to Staff Hint at Changes AheadCBS Corp. acting CEO Joe Ianniello says in the memo: 'There is a race to create more of the best content. We are already leaders in this regard, and today’s news will accelerate our global ambitions'
Consulte Mais informação »
CBS-Viacom Merger: Read the Internal Memos From Top Execs Bob Bakish and Joe IannielloIt’s official: CBS and Viacom are merging, in what has been newly christened ViacomCBS Inc. Read the internal memos being circulated by the top execs at both companies. Here is the full memo …
Consulte Mais informação »